Tourism Marketing
Evolution of MarketingMarketing as a concept has evolved in the last 30 years. Development of marketing has three distinct stages: Production Era, Sales Era and Marketing Era. Marketing era arrived when organizations began producing what they could sell rather than trying to sell what they manufactured. While planning and designing a product, customersò€™needs, tastes and satisfaction were considered. Growth of competition prompted organisations to frame marketing techniques.
Change in traveling trends also made it necessary to adopt new approach. The emergence of long haul traveler prompted the need for marketing research which studied market trends, consumer behavior and ascertained procedure to make products which satisfied the users of tourism products. Gradual social and economic development culminated in segmentation of mass market into specialized target markets. Tackling these markets needed an approach which was in tune with new times.
Selling and Marketing
Selling and Marketing are different concepts. Selling focuses on the needs of the seller while marketing concentrates on buyersò€™ needs. A marketing oriented organisation focuses on customer needs and earns profits through customer satisfaction. Several organizations in tourism field are product oriented. They emphasise on the available services of products but ignore consumersò€™ requirements. A marketing oriented tourist organisation has a completely different approach. They offer services around the touristsò€™ needs.
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